Our Work

Jonny was relying on Thumbtack and Angie's List for leads — platforms that send the same lead to every landscaper in the area. He was competing on price with 5 other companies for every job, the leads were low quality, and income was so unpredictable he had to work a second job to stay afloat.

• All leads came from third-party platforms shared with competitors
• No website or landing page to generate his own leads
• No ad campaigns — completely dependent on marketplace platforms
• Unpredictable income, especially during slower seasons

• Custom landing page and website built to convert — his own presence, not a marketplace listing next to five competitors
• Google and Meta ad campaigns targeting homeowners in his service area
• Lead flow sending inquiries directly to him — not to him and every other landscaper on the platform

The bottleneck wasn't Jonny's work — his customers loved him. The problem was where his leads came from. Once he had his own landing page and ads driving traffic directly to him, people reaching out were already sold on his business. Higher-quality leads, better close rates, and predictable income — even in the slower months.

Customers wanted to rent bikes but the booking process was confusing and had too many steps. Visitors were dropping off before completing a reservation, and the ads were sending general traffic instead of people who were ready to rent.

• Multi-step booking flow with unnecessary friction
• Landing page didn't match the ad's promise
• Ads drove curiosity clicks, not rental intent

• Simplified the booking flow to reduce drop-off
• Built a focused landing page matched to the offer
• Rebuilt ad targeting around rental intent

The bottleneck wasn't traffic - it was conversion. Once the landing page and booking flow matched what people were already looking for, more visitors could actually complete a reservation.

Starting a pet waste removal business from zero meant no brand recognition, no reviews, no leads, and no systems. Everything needed to be built - website, ads, follow-up, automation - from scratch.

• No existing customer base
• No digital presence or reviews
• No lead capture or follow-up system

• Website with clear offer and lead capture
• Google and Meta ad campaigns targeting local homeowners
• Automated follow-up via text to close leads faster
• Review automation to build social proof quickly

This is one of 3 businesses built from zero using the exact same systems we now install for clients. We didn't learn this from a course - we proved it on our own businesses first.